General Sleep was born over a fireside evening of good wine and conversation, recognising the struggle to find good pyjamas: ones made from ethical and natural, soft-to-skin fabrics in classic, flattering styles.
Blurring the line between what you wear to bed and what you wear outside, there is now no need to change when you answer the door or pop out to the shops for fresh bread. And for those slow afternoons, it’s simply: togs on and straight to the ocean.
