The Underargument

Play on word with undergarment and argument, the underargument advocates the power of individuality and arguing against the norm. This is how in 2015, Maina, the Founder, set to start a platform that would be both a content site sharing authentic inclusive stories and an empowering lingerie brand. Each lingerie piece is named and labelled after an empowering quote to remind the wearer to embrace their individuality.

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