Dora Larsen was created by ex-lingerie buyer, Georgia Larsen, from her south-east London flat in 2016. Tired of buying fashionable bras that felt uncomfortable, Georgia decided to combine her technical expertise of lingerie with her love of design, and set up her own brand. She took fit as her starting point, and colour as her inspiration. The result was a curated collection of everyday, contemporary designed lingerie. Each collection features subtly created, bespoke colours. Colour can be soothing, amusing, rebellious or uplifting. The magic lies in how the colours are combined.